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ייעודו של ספר זה הוא העמקת ההבנה והמודעות לחשיבותן של התקשורת הבין אישית וההידברות לקיומה של החברה האנושית ובהקניית כלים ומיומנויות לשכלול ופיתוח דרכי השיח במשפחה, במקומות עבודה ובכל ארגון, קבוצה ומערכת חברתית הרוצה להתפתח באופן מיטבי בחברה האנושית.

ישי זיו, בעל תואר שני בעבודה סוציאלית, עם מומחיות של יותר מארבעים שנה בתחום ייעוץ, הנחייה אישית וקבוצתית ופיתוח צוותי רווחה וחינוך, כולל הדרכה וייעוץ אישי למנהלים וכן ייעוץ להורים וזוגות. ניסיון רב שנים בתפקיד זה הוביל אותו לתובנות חשובות המוצעות לקורא בספר זה.

קיים מתאם גבוה וחיובי בין איכות ההידברות, השיח והדיאלוג המתקיים בתוך מערכות חברתיות כמו ארגוני עבודה, משפחות, מוסדות ציבור ומלכ\"רים לבין התפתחותם, הישרדותם, הצלחתם ויכולתם להשיג ולממש את יעדיהם. לשם כך, יש חשיבות רבה לבניית מסגרות הידברות בהן יוקנו מיומנויות, כלים והרגלים להידברות ושיח המהווים חלק אורגני ומשולב בסדר יומם.

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