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מולכו","Url":"/author/8115/%D7%A8%D7%A0%D7%90%D7%98%D7%94-%D7%9E%D7%95%D7%9C%D7%9B%D7%95"}],"PublishYear":2008,"PublishMonth":0,"ProductPricing":{"PrintedPricing":{"priceBefore":null,"priceFinal":67.2},"RetailPrice":84},"Categories":[{"ID":39,"Name":"ביוגרפיה","Url":"/category/39/%D7%91%D7%99%D7%95%D7%92%D7%A8%D7%A4%D7%99%D7%94"}],"AllTimeOrders":4,"ProductFormat":0,"Image":"Images/Products/KinneretMasters/image_lihiyotarmani_master.jpg","ThemeColor":"#7F6A63","CountReviews":0,"AvgReviews":null,"ProductType":1,"Publishers":[{"ID":311,"Name":"כנרת זמורה דביר","Url":"/publisher/311/%D7%9B%D7%A0%D7%A8%D7%AA-%D7%96%D7%9E%D7%95%D7%A8%D7%94-%D7%93%D7%91%D7%99%D7%A8"}],"NumOfPages":"206","Description":"

\n\tמעט לפני שמלאו לו שבעים סירב ארמאני שוב להצעה לכתוב את האוטוביוגרפיה שלו, שכן "משמעה לחשוף את תחושת הייאוש שאוחזת בי בהתמודדות עם העבודה שלי," הוא הצהיר.

\n\t"משמעה לספר על עצמי, להיפתח. ייתכן שעדיין אינני מוכן,  אבל כשאחשוב שיבש מעיין היצירה שלי, דומני שיגיע הרגע לעצור ולכתוב את הזיכרונות הקטנים שעשויים לעורר תדהמה ולחשוף צדדים לא צפויים באישיותי."

\n\t

\n\tלהיות ארמאני הוא סיפורו של האיש שמאחורי האגדה מעצב אופנה גאון, פורץ דרך מחשבתי, אסתטיקן צמרת כפי שדמותו משתקפת בסיפוריהם של בני משפחתו, חבריו הקרובים ושלל דמויות שעבדו איתו וזכו להכירו מקרוב. זהו סיפורו של אחד

\n\tהכישרונות הבינלאומיים המפורסמים והמסתוריים בעולם על כל פניו הזהות המקצועית שלו; האסטרטגיות העסקיות; מערכת יחסיו עם המרחב, האדריכלות, הקולנוע, החיים; התדמית שלו בפרסום ובתקשורת סיפור המיתוס של ג'ורג'יו ארמאני.

\n\t

\n\tרנאטה מולכו היא עיתונאית, מסאית ומבקרת אופנה. זהו ספרה הראשון.

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