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המטרה‭ ‬של‭ ‬הספר‭ ‬הזה‭ ‬היא‭ ‬לגרום‭ ‬לך‭ ‬לספר‭ ‬את‭ ‬הסיפור‭ ‬העסקי‭ ‬שלך‭ ‬כמו‭ ‬שלא‭ ‬סיפרת‭ ‬אותו‭ ‬מעולם‭.‬ דרך‭ ‬כלים‭ ‬מעשיים‭ ‬מעולם‭ ‬הסטוריטלינג‭ ‬נדייק‭ ‬את‭ ‬כל‭ ‬הבחירות‭ ‬שבדרך‭.‬ אפיון‭ ‬נכון‭ ‬של‭ ‬קהל‭ ‬היעד‭ ‬יגרום‭ ‬לך‭ ‬למצוא‭ ‬בכל‭ ‬פעם‭ ‬את‭ ‬הגרסה‭ ‬הטובה‭ ‬ביותר‭ ‬לסיפור‭ ‬המדובר‭.‬ הגדרת‭ ‬המטרה‭ ‬התקשורתית‭ ‬בתחילת‭ ‬האינטראקציה‭ ‬תעזור‭ ‬לקצר‭ ‬ולזקק‭ ‬את‭ ‬המסר‭.‬ הצגה‭ ‬עצמית‭ ‬באופן‭ ‬שמבליט‭ ‬את‭ ‬החוזקות‭ ‬שלך‭ ‬תבנה‭ ‬מיתוג‭ ‬שילווה‭ ‬אותך‭ ‬לאורך‭ ‬זמן‭.‬

בחירת‭ ‬הנתונים‭ ‬הנכונים‭ ‬וסידורם‭ ‬יהפכו‭ ‬גם‭ ‬סיפור‭ ‬מורכב‭ ‬לפשוט‭ ‬וזכיר‭.‬ בסופו‭ ‬של‭ ‬דבר‭,‬ היכולת‭ ‬להפוך‭ ‬אינפורמציה‭ ‬לסיפור‭ ‬של‭ ‬טרנספורמציה‭ ‬עסקית‭ ‬תסייע‭ ‬לפתוח‭ ‬דלתות‭ ‬מול‭ ‬לקוחות‭,‬ עובדים‭,‬ הנהלה‭ ‬או‭ ‬משקיעים‭.‬

ד"ר‭ ‬נועם‭ ‬פיינהולץ‭ ‬הוא‭ ‬חוקר‭ ‬תקשורת‭,‬ סטוריטלר‭ ‬עסקי‭ ‬ומומחה‭ ‬להעברת‭ ‬מסרים‭ ‬יעילה.‭ ‬בשנים‭ ‬האחרונות‭ ‬הוא‭ ‬עזר‭ ‬למאות‭ ‬חברות‭,‬ ארגונים‭ ‬וסטארטאפים‭ ‬לספר‭ ‬את‭ ‬הסיפור‭ ‬שלהם‭ ‬טוב‭ ‬יותר‭.‬

זה‭ ‬הזמן‭ ‬לדייק‭ ‬את‭ ‬הסיפור‭ ‬שלך‭!‬

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