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מה הופך מנהל טוב למנהל מצליח? איך יוצרים תרבות ארגונית מנצחת, ומשמרים אותה לאורך זמן? ואיך לומדים לקבל את ההחלטות הטובות ביותר, לא רק בעסקים אלא גם בחיים?

ליזם והמולטי מיליונר סטיבן ברטלט יש תשובות אחרות לגמרי מכל מה ששמעתם קודם – למשל, שאין צורך להילחם בהרגלים הרעים, שאפשר ורצוי להתנהג מוזר, ושלפעמים הכי טוב להתחיל דווקא בכישלון.

וכדאי להקשיב לברטלט: כבר בגיל 32, הוא אחד מאנשי העסקים המשפיעים בעולם, בעיקר בזכות הגישה החדשנית, הייחודית והיצירתית שלו. הוא הקים חברות מדיה גדולות והשקיע מיליונים באינספור אחרות, והוא מגיש את פודקאסט העסקים המואזן ביותר בעולם, "יומנו של מנכ"ל", שבו הוא מארח את האנשים המשפיעים והמצליחים ביותר בתחומי העסקים, התרבות, המנהיגות והספורט. ואם לא די בכך, מגזין "פורבס" בחר בו ב־2020 לאחד מ־30 המשפיעים מתחת לגיל 30.

בכתיבה נגישה ומעשית, ברטלט משלב בין התובנות שצבר מניסיונו האישי לבין דברים שלמד בשיחות עם אורחיו, והתוצאה היא 33 חוקי זהב מפתיעים להצלחה עסקית במאה העשרים ואחת.

הספר יומנו של מנכ"ל הפך לרב-מכר ענק מיד עם צאתו, ותורגם לכמעט 30 שפות.

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